In a remarkable display of recognition and achievement, Puerto Rico has been designated as the guest country at the prestigious 43rd edition of the ANATO Showcase, Latin America and the Caribbean's foremost tourism fair. This distinction marks a pivotal moment for Puerto Rico's tourism industry, heralding its emergence as a premier destination on the global stage.

Mr. Raul Bustamante, esteemed board member of the Puerto Rico Tourism Campaign, board member of Discover Puerto Rico and distinguished General Manager of The Royal Sonesta San Juan, eloquently articulated the significance of this momentous occasion. He emphasized, "The participation of Puerto Rico as the guest country at the 43rd edition of the Anato Showcase is highly significant, being the most relevant tourism fair in Latin America and the Caribbean."

This sentiment was echoed by Mr. Carlos Mercado, Director of the Puerto Rico Tourism Company, who underscored the collaborative effort that led to this achievement. Mr. Mercado highlighted the tireless dedication of industry leaders such as Paula Cortes, the dynamic CEO of Anato Nacional, in making this milestone a reality. "This represents the culmination of a lengthy effort in collaboration with Paula Cortes, the dynamic CEO of Anato Nacional," stated Mr. Mercado.

For Mr. Bustamante, who will soon celebrate 35 years since his arrival in Puerto Rico, this event holds personal significance. "On March 25th, I will mark 35 years since my arrival in Puerto Rico, and today, as the General Manager of The Royal Sonesta San Juan and board member of the Puerto Rico Tourism Campaign and of Discover Puerto Rico, I am grateful to Puerto Rico and satisfied to have had the opportunity to work tirelessly over the years in support of Puerto Rico's tourism," he expressed with gratitude.

The ANATO Showcase, held from February 28th to March 1st at Corferias, Bogotá, serves as a platform for promoting tourism and fostering business opportunities in the region. With an expected attendance of 50,000 professionals engaging in approximately 15,000 business meetings, the event provides an unparalleled opportunity for networking and collaboration.

Arturo Bravo, Deputy Minister of Tourism of Colombia, and Paula Cortés Calle, President of the Colombian Association of Travel and Tourism Agencies (ANATO), joined Mr. Mercado in commemorating the inauguration of Puerto Rico's stand at the event. Their presence underscores the importance of this partnership in advancing tourism initiatives across borders.

For Puerto Rico, being recognized as the guest country at the ANATO Showcase represents more than just a symbolic gesture—it is a testament to the island's rich cultural heritage, breathtaking landscapes, and vibrant tourism offerings. As Mr. Bustamante aptly put it, "This important distinction represents a magnificent opportunity to boost both additional visits and new investments and business to the Enchanted Island."

Indeed, Puerto Rico's presence at the ANATO Showcase reaffirms its status as a leading destination in the Caribbean, captivating visitors with its diverse attractions, warm hospitality, and commitment to sustainable tourism practices. As the tourism industry continues to evolve, Puerto Rico stands ready to welcome travelers from around the world, inviting them to experience the magic of the island firsthand.